Validation
Validation
Risk Assessment
Risk Assessment
Traction
Traction
Strategy
Strategy
Prototype
Prototype
Validation
Validation
Risk Assessment
Risk Assessment
Traction
Traction
Strategy
Strategy
Prototype
Prototype

Traction

We've worked on validating the below

Validation
Validation
Risk Assessment
Risk Assessment
Traction
Traction
Strategy
Strategy
Prototype
Prototype

Traction

We've worked on validating the below

Early Engagement

Early Engagement

We saw a strong early response from the community

Our early engagement on Reddit saw an overwhelming response, with users sharing their experiences, pain points, and validating the need for a better death admin solution. The strong interest confirmed that Conclude is addressing a real and urgent problem, shaping how we refine and develop our platform.

Accelerator Programme

Accelerator Programme

We are participating in WE Innovate 2025

We're honoured to be one of the 20 teams chosen out of 180 total applicants, to compete in the WE Innovate accelerator programme at Imperial College London Enterprise Lab. Over a duration of five months, the programmes provides a unique opportunity for masterclasses, business coaching, one-on-one expert support, and peer mentoring.


Through Imperial College London Enterprise Lab's Idea Surgeries and Experts-in-Residence, we also had early engagement with expert advisors, on topics ranging from digital product development, to care homes, to IP strategies.

WE Innovate Brainstorming Masterclasses

WE Innovate Alumni Panel Event

WE Innovate Business Coaching

Experts-in-Residence Coaching

Partnerships

Partnerships

We've discussed potential partnerships

We've had chats with founders at multiple charities and hospices to discuss pilot partnerships to strengthen our user traction, visibility, route to market, as well as our positioning within the after-care industry.

Let's Talk About Loss

Beth French

Beth expressed great enthusiasm in collaborating with Conclude, proposing a partnership including referral-based discounts and signposting our users to her after the admin process. Further strengthening this relationship, she regularly reposts our content, and we have made an £80 donation that we raised from our user interviews.

Let's Talk About Loss

Beth French

Beth expressed great enthusiasm in collaborating with Conclude, proposing a partnership including referral-based discounts and signposting our users to her after the admin process. Further strengthening this relationship, she regularly reposts our content, and we have made an £80 donation that we raised from our user interviews.

Let's Talk About Loss

Beth French

Beth expressed great enthusiasm in collaborating with Conclude, proposing a partnership including referral-based discounts and signposting our users to her after the admin process. Further strengthening this relationship, she regularly reposts our content, and we have made an £80 donation that we raised from our user interviews.

St. John’s Hospice

Marie Berteau

Marie is the lead at St. John's Hospice Bereavement Team. She mentioned that' There is huge issues in death admin work... The admin burden causes delayed grief.' She has agreed to pilot conclude product at the hospice. She was very excited when hearing about conclude. She commented 'I think what you are doing is amazing! It’ very nice that you want to help people manage the logistical aspects of death. This will help a lot of people!'

St. John’s Hospice

Marie Berteau

Marie is the lead at St. John's Hospice Bereavement Team. She mentioned that' There is huge issues in death admin work... The admin burden causes delayed grief.' She has agreed to pilot conclude product at the hospice. She was very excited when hearing about conclude. She commented 'I think what you are doing is amazing! It’ very nice that you want to help people manage the logistical aspects of death. This will help a lot of people!'

St. John’s Hospice

Marie Berteau

Marie is the lead at St. John's Hospice Bereavement Team. She mentioned that' There is huge issues in death admin work... The admin burden causes delayed grief.' She has agreed to pilot conclude product at the hospice. She was very excited when hearing about conclude. She commented 'I think what you are doing is amazing! It’ very nice that you want to help people manage the logistical aspects of death. This will help a lot of people!'

FuneralExperts.com

Jason Ghous

Jason has extensive expertise in finance, and works directly with NHS public services and care homes. He shows a strong interest in partnership or even merging - a collaboration that could provide us with a direct route to market, completmenting our strong positioning with hospices.

FuneralExperts.com

Jason Ghous

Jason has extensive expertise in finance, and works directly with NHS public services and care homes. He shows a strong interest in partnership or even merging - a collaboration that could provide us with a direct route to market, completmenting our strong positioning with hospices.

Social Media

Social Media

We're active on our socials

By keeping our Instagram and LinkedIn profiles up to date, we're aiming to reach out to a wider audience. We've also had the opportunity to takeover the Imperial Enterprise Lab Instagram account, to introduce Conclude and engage with their 4,340 followers.

Let's Talk about Loss also reposted our story with their 12k followers.

Website

Website

Looking at website analytics

With the help of our social media outreach, we organically garnered 636 page views in under 24 hours at launch. Visitors engaged with an average scroll depth of 36% and spent 43 seconds per session, demonstrating strong initial interest. As we continue expanding our reach, we’re tracking engagement trends and optimizing conversions to sustain momentum.

Marketing Plan

Marketing Plan

Our plan to reach further

With the help of our social media outreach, we organically garnered 636 page views in under 24 hours at launch. Visitors engaged with an average scroll depth of 36% and spent 43 seconds per session, demonstrating strong initial interest. As we continue expanding our reach, we’re tracking engagement trends and optimizing conversions to sustain momentum.

Community Engagement

Building trust starts with conversation. We aim to continue to engage in online forums and social media to connect with people navigating death admin and gather real insights.

Community Engagement

Building trust starts with conversation. We aim to continue to engage in online forums and social media to connect with people navigating death admin and gather real insights.

Community Engagement

Building trust starts with conversation. We aim to continue to engage in online forums and social media to connect with people navigating death admin and gather real insights.

Content Marketing & SEO

Through blogs, FAQs, and expert interviews, we create valuable content that answers real questions about post-loss admin while driving organic traffic to Conclude.

Content Marketing & SEO

Through blogs, FAQs, and expert interviews, we create valuable content that answers real questions about post-loss admin while driving organic traffic to Conclude.

Content Marketing & SEO

Through blogs, FAQs, and expert interviews, we create valuable content that answers real questions about post-loss admin while driving organic traffic to Conclude.

Thought Leadership & PR

We position Conclude as an industry innovator by participating in panel talks and webinars with our partners, podcasts, and media features on modernizing bereavement admin.

Thought Leadership & PR

We position Conclude as an industry innovator by participating in panel talks and webinars with our partners, podcasts, and media features on modernizing bereavement admin.

Thought Leadership & PR

We position Conclude as an industry innovator by participating in panel talks and webinars with our partners, podcasts, and media features on modernizing bereavement admin.

Partnerships & Collaborations

We've already started partnering with hospices and bereavement charities. We aim to further integrate into existing support systems through legal services and funeral homes.

Partnerships & Collaborations

We've already started partnering with hospices and bereavement charities. We aim to further integrate into existing support systems through legal services and funeral homes.

Partnerships & Collaborations

We've already started partnering with hospices and bereavement charities. We aim to further integrate into existing support systems through legal services and funeral homes.