●Funding ●Product ●Route2Market
Conclude was founded by 5 female design engineering undergraduates, aiming to help people better navigate this significant yet outdated industry.
Target: £55,000
Friends and Family
College & Research funding: Imperial Enterprise Lab We Innovate/VCC; Royal society research grants.
Death tech and innovation specific funding: Horizon 2020
D&I funding: Women in Innovation Award.
Platforms: Kickstarter, Seedrs, Indiegogo
Rolling features including account identifying, automatic form filling and email drafting, task record keeping.
2 month test on the minimum viable product that provide limited features through out partner St John’s Hospice.
Use content marketing by running a healthy knowledge-sharing social media, and gaining attention through product testing partners.
Collaborate with therapists and host monthly webinars and on-site talks to raise awareness.
Small Launch
Improve the bugs and features from outcome of the test and start getting customers through referrals.
Public Launch
Launch the platform with full developed and tested features that streamlines the end to end process.
Seek angle investor and start approaching venture capital.
Conclude form strategic partnerships with healthcare organisations including hospitals , care homes and hospices and also explore the potential of collaborating with insurance companies, estate planners, and banks for integrated solutions.
Expansion to Probate & Pre-planning
Conclude expands its product offering to include legal services and state planning to high-net-worth users and digital assets management to younger audience.
The global death market valued at £83 billion represents a substantial market size, with the European market accounting for £29 billion. Within this, our immediate focus is on the £1.2 billion bereavement admin market in England & Wales
£29 billion
£83 billion
SOM
SAM
European Death Market - Cognitive Market Research
Global Death Market 2024 - Yahoo Finance
Death Admin Market in England & Wales
£1.2 billion
At Conclude, our platform is specifically designed to support bereaved individuals and families navigating the emotional and logistical challenges after the loss of a loved one.
Age Range
Adults aged 30-75+ who are managing the loss of a spouse, parent, or close relative
Location
UK and Wales
Primary Needs
Looking for clear instructions on what needs to be done after a death
Seeking compassionate solutions that are sensitive to their emotional state
Seeking quick, efficient solutions
Behavioral Characteristics
Comfortable using digital platforms
Seeking Simplicity and Clarity
Seeking services that feel tailored to their unique situation
Struggling with task management and meeting deadlines
Conclude gains a competitive edge by combining efficiency with human-centered care. Other existing solutions today either emotionally supportive but inefficient, or efficient but lacking the human touch.
Services like Tell Us Once &Life Ledger are limited in scope and don’t offer the emotional support families need. Settld & Empathy require significant manual effort from the user, limiting their efficiency. Legal services like probate lawyers are extremely costly.
Our advisors bring a wealth of expertise from diverse fields, including bereavement support, legal services, wellbeing, and business strategy, providing invaluable guidance as we build and scale our platform.
